October 13, 1:00 pm

For faster, scalable insights most legacy enterprises are making the move to the cloud. And there’s two forks in the road you can take on this journey: Is the technology powering your strategy or is the strategy powering your technology? Richard Clarke and team chose the latter with their Highmark Living Health strategy – a critical decision that has influenced the organization’s ability to be more proactive, precise, and personalized with their customers.
In this interactive session, Clarke and Mal Postings discuss:

• Highmark’s cloud strategy and the evolution of processes, interoperability, intelligence, and roles/responsibilities/accountabilities
• The interplay between a customer engagement platform fueled by the cloud and broader extended enterprise-wide data strategy
• Their view on the future of advanced analytics and capabilities AI/ML can bring in describing a future “Web 3.0” world

Richard Clarke – CAO, Highmark Health
Malcolm Postings – Head of Living Health Dynamic Platform
Brian Sampsel – VP, Analytics Strategy, IIA