Sameer Chopra is ID Analytics’ Chief Analytics and Science Officer. He has built high impact data science teams from the ground up and successfully led them to become strategic assets for firms. Most recently, he served on the senior leadership team of GoDaddy as the Chief Analytics Officer.
Prior to which he was the Chief Analytics Officer for Orbitz Worldwide (Expedia). Here he founded and grew the Advanced Analytics group—applying data science and machine learning across different facets of the organization, helping transform the culture to become more Data/Analytics driven.
Chopra spent earlier years of his career at eBay where he was in the formative team in the Trust & Safety group, building the first set of fraud models.
He later went on to lead online marketing analytics at eBay, helping build out a successful KW optimization bidding engine at scale in SEM. He also led eBay’s Experimentation Design & Analysis group (A/B testing and MVT)—a team featured in a Harvard Business Review case study.
He currently also serves on the advisory board of Northwestern University’s MSiA (Master’s in Analytics).