Kasper Ulf Nielsen is Chief Strategy Officer at Reputation Institute and a Member of the Board of Directors. Kasper is responsible for designing, developing, and implementing the products and services that guide companies on their reputation journey.

Since 2004, Kasper has played a leading role in the development of Ri into a global leader in Reputation Intelligence. In 2005 Kasper opened the Ri US office before developing the European markets, specifically focusing on establishing a presence in the UK and France.

Over the years, Kasper has consulted companies from across 20+ industries in 30+ countries on how to measure and manage their reputations. As a reputation expert, Kasper was instrumental in designing the Global RepTrak study, which is the largest study of corporate reputation in the world. Kasper has led the study since its inception in 2006. Kasper has developed the Reputation Excellence Framework, which identifies the competencies needed to manage reputation. He is a frequent commentator on reputation topics in the media and has been featured in The Wall Street Journal, Forbes, Financial Times, Bloomberg, as well as on local radio and TV around the world. Kasper is co-author of the book Introduction to Organizational Theory published in 1999.

He holds a MS in Intercultural Management from Copenhagen Business School with MBA credits from McGill University in Canada.