Julia Oswald is Senior Vice President – Business Insights, Strategy & Consumer Insights, leading all research and insights platforms supporting most areas within the Domino’s business.

Some of the significant initiatives Oswald has been involved with include media mix modeling, proprietary offer testing to guide marketing campaigns and optimize dollar spend, and leading strategy for Domino’s store development task force. Oswald is a huge advocate of leveraging data and insight to make better business decisions. She brings a passion for data to each initiative, and has built an impressive team to build deeper understandings and provide actionable recommendations for the organization.

Prior to joining Domino’s, Oswald had a long career in strategy and insights, including at PepsiCo for 9 years, Kraft Foods for 5 years and a consultancy position within the oil additive industry.