Farrah Bostic is a Brooklyn-based insight & strategy consultant. She brings 18 years of experience as a brand and digital strategist, qualitative researcher and innovation consultant to every project. She turns audience, customer & stakeholder insight into brand, communications, and product strategies for B2B and B2C companies across a variety of industries: logistics, software, sports, news, television, fashion, retail, spirits, healthcare, finance, & more.
She founded The Difference Engine in 2011 to fight back against the usual objections to doing research: it costs too much, takes too much time, doesn’t add value, isn’t as good as “data”. But she quickly discovered the real battle – that most people don’t understand what research is, how to do it well, and most importantly, how it can (and should!) be used to help businesses and brands make big decisions.
Farrah is known for:
+ Her ability to have awkward conversations – about people’s habits, health, finances, worries and aspirations.
+ Her passion for exploring and embracing fandoms – the cultures that people form around categories and brands.
+ Her expertise in advocating for women as core to your customer base, or core to your company’s growth – with a particular focus on diverse professional women who are on the rise in their careers or have built significant careers and wealth.
Farrah is an advisor and strategy director for Twofivesix, a strategy and content consultancy preparing brands for the future of play + interactivity; she also teaches at Parsons School for Design at the New School, in the Strategic Design Management masters program.