David Boyle
David Boyle
Author, Director | Audience Strategies
David has 20+ years of experience using technology to develop audience intelligence and strategy capabilities in the creative industries. His work has changed the culture and economics of the world’s most prestigious entertainment and luxury brands, including EMI Music, HarperCollins Publishers, BBC, MasterClass and Harrods. David runs Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth. He has done extensive research into topics ranging from pop stars to presidential elections. He has a keen eye for understanding audiences and using data to make wise decisions, and is a master of predictive analytics to help businesses make bolder business and creative choices. He is also a skilled presenter and public speaker, having given talks and keynotes at numerous events and conferences. He is an enthusiastic and passionate advocate for the power of analytics, and works to empower people in businesses to understand their audiences and their business problems. He is an expert in taking information and turning it into useful conclusions and insight, and is a sought-after speaker and teacher on the subject.
His new book, PROMPT, published in December, hits on our favorite buzzword – ChatGPT.
PROMPT is a practical guide to using artificial intelligence, specifically the AI language model ChatGPT, in marketing. In PROMPT, we explore the many ways in which businesses can leverage AI to improve their marketing strategies, from generating ideas and content to analyzing customer feedback and gaining insights into their audience. The use of AI in marketing is becoming increasingly important in today’s digital age, and PROMPT is an essential resource for any business looking to stay ahead of the competition.